How the Fashion Industry Uses Social Media


Black Friday and the exclusive Fashion Weeks: Two pinnacle times of the year where retailers and the fashion industry hope to make up for a bad year or put the cherry on top of an awesome upward-driven one. But leading up to (or concluding) these championship fights for retail revenue redemption and leader-crowning, how are retailers and the fashion industry elite getting the word out about the deals or extraordinary collections that they have to sell?America's retailers are learning how to chime in on the conversations of their customers through social media. Whether it be Facebook or Twitter, major retailers are learning what their customers like and don't like based on their Facebook statuses, comments and tweets. Besides using commercials, retailers like Old Navy use their Twitter page to advertise the deals and discounts currently going on in their stores.Retailers like Cole Haan are using digital media to create aliases for their customers based on the customers' lifestyles and embed interactive games in their social media pages to compliment these efforts. Cole Haan's Facebook page mentions "Like us and explore more" to encourage the visitor to dive deeper into how Cole Haan clothing and accessories cater to the "Urban Explorer".As B Culture has mentioned before, digital media is a powerful commercialized hammer that some celebrities have wisely wielded to secure the nail in the foundation of a fruitful relationship with their fans. This is the same for high-end fashion designers. Fans of celebrities, the customers of high-end fashion designers, often like for their customers to vote for "who wore it best" and post new looks through their social media fan pages. Celebrities are often the retail industry's initial guinea pigs and retailers use their customers' social media comments to know what trends are hitting or missing which is a heads up to the retailer on which ones they should follow or continue to produce.Digital media also helps high-end fashion designers get the word out about how to access a designer's full collection, the campaign and allows the fashion industry's supporting cast - the Press and stylists - to chime in on what they liked or didn't like, what fashion shows they are excited to see and how the public can mix and match the designer's pieces. Louis Vuitton has their full Spring 2012 fashion show on YouTube. Before YouTube, customers could only dream of seeing a high-end fashion show from beginning to end. The video of the above Louis Vuitton fashion show is in HD, which further gives the viewer the experience of being at the actual show.From New York Fashion Week to a new high-end boutique opening up in L.A., fashion editors and socialites can us Foursquare to let their followers know what fashion shows and store opening they are spiriting to cover or shop next. Retailers can also use Foursquare to reward their frequent visitors with special discounts and recognition. In the image above, Jeremy P. is listed as the major of Kenneth Cole in SoHo. Foursquare makes an individual a celebrity along with the place the individual frequents.Digital and social media has given the customer more of an immediate say in what works and what doesn't. This gives the retailer and designer the ability to react more quickly and efficiently within their next collection. It seems social media may have accelerated the transition between fashion trends because of the swift reaction to what's hot and what's not. Interactive media is now the digitized style meteorologist for the fashion industry.

The Secret Of Victoria's Fashion Show

Victoria's Secret Black Friday at Westfield Sa...

The Victoria's Secret fashion show has gained unprecedented popularity over the years. The first Victoria's Secret show was aired in 1999. The first fashion show drew about 1.5 million viewers. The show was also advertised at the Super Bowl. Typically the venue of the fashion show has been the New York Armory on Lexington Avenue.The Victoria's Secret fashion show contains underwear and bras. There has been a substantial change in the way Victoria's Secret shows are organized, there is costumed lingerie, catchy music and designed sets. The shows are known for the celebrities that perform. Something quite peculiar to the fashion show are the angel wings. The models at the show also wear wings of the butterfly, peacock and even the devil.The Victoria's Secret show at the Super Bow had to be canceled in 2004 because of a wardrobe malfunction. The thing that was different about the 2005 Victoria's Secret fashion was that the featured clothes were available for the general public. The Victoria's Secret fashion show of 2005 gained a lot of popularity as the general public had a chance to buy the featured costumes. The fashion show of 2006 was also a success and the people are eagerly awaiting the fashion show of 2008.The Victoria's Secret fashion show 2005 commenced with a spectacular performance by Chris Botti. The theme of the show was presented by Gisele Bundchen, she wore red devil wings and this trend was carried on by the other models like Ana Beatriz, Karolina and Alessandra.The fashion show of  2005 also displayed the Russia theme. It was a typical theme wherein a lot of velvet and fur was used. Another theme that was displayed was the Femme Fatale theme wherein Tyra Banks came in with a tight black corset and smoky black wings.The fashion show of 2006 was an out of the world experience wherein a spectacular show was pulled off by the models, producers, designers and choreographers. The Victoria's Secret fashion show 2006 was a really sexy and glamorous show. Selita Ebanks and Izabel Goulart representing Victoria's Secret as fully-fledged Angels The models at the Victoria's Secret fashion show 2006 looked really nice, a place where some of the most beautiful women on earth were under one roof. Heidi Klum was not on the ramp but she was hosting the show.

European Spa Getaways

You know you need a vacation when the thought of planning a vacation is overwhelming. A great way to experience a worry-free getaway is to take a spa vacation, whether you go with friends, your significant other, or by yourself. Many of the world's most noted spas are located in Europe, and these establishments are prepared to cater to your every need. You will probably have to spend an arm and a leg for a few days and nights in some of these superior relaxation spots, so you'll need to find a cheap Europe flight to keep your vacation budget at a minimum. Don't worry about splurging on spa treatments- you're worth it!  A great place to start is the award-winning European spa at the Capri Palace Hotel in Capri, Italy. Referred to as the Capri Beauty Farm, this uniquely-designed spa features The Leg School and The Heart School. The Leg School focuses on stimulating and improving blood flow in the legs via various mineral immersions and massages, and is known for treating and preventing cellulite and stretch marks. The Heart School, on the other hand, is a full-service wellness program to diagnose and treat aging of the cardiovascular system. The Capri Palace Hotel spa focuses on health as well as beauty and relaxation.
If a wide range of treatments is what you're looking for, book a cheap Europe flight to Lausanne, Switzerland and experience the Cinq Mondes Spa at the Beau-Rivage Palace. The spa, complete with an indoor and outdoor pool and gym, boasts hundreds of treatments ranging from a Japanese Bath to a Sojourn Slimming Ritual, an eclectic procedure though to shape and firm your body using Brazilian coffee beans. Also at Cinq Mondes are daily yoga classes.   Feel like your mind is just as stressed as your body? Mavida Balance Hotel & Spa in Salzburg, Austria pays extra attention to the mental balance of their guests. This is a prime relaxation spot offering up services such as acupuncture, anti-stress treatments, a Mavida stone massage, and a seven day slimming and firming program. Because they are so focused on the mental state of their patrons, they even offer detailed astrology and life planning services.   Start searching for a cheap Europe flight early to take advantage of the best deals, and prepare to de-stress! You won't believe how much better you'll feel.

Female Workout Clothing Has Become A Fashion Show

English: A woman wearing a wrap skirt.

Workout clothing during the 1970s and 80s was pretty generic. Though there were different types of athletic shoes, the apparel was basically the same across sports and included nothing to get too excited about. Workout clothing, especially apparel designed for women, has since become an art form. The different styles, colours, and patterns create nearly endless combinations. Each new line of clothing seems to be more attractive than the last, providing women with many choices.Keep it coordinated Some tops and bottoms are designed to coordinate with multiple pieces. A pair of yoga pants or capris may come in several basic colors, each with a coloured or patterned band around the waistline. The colors or patterns in the band coordinate with those in tank tops, shirts, and sweatshirts offered by the same manufacturer. A woman can build an entire closet of workout attire by purchasing items from one apparel maker.Color scheme is everything Eye-catching colours, inspirational statements, and famous characters are used in this clothing. The colour scheme varies by season so women can feel fashionable all year. Fall colours include browns, greens, and oranges while spring and summer gear contains bright colours like yellow, lime green, and electric pink. Each season usually has clothing in a certain shade of blue because this is the colour of balance and calming. Women can select their clothing based on season or just mix it up depending on their mood.Modern functionality Function is not overlooked when making workout apparel. Pants and jackets include pockets for items like keys, cell phones, and MP3 players. Some feature hidden holes so the headphone cord from the music player can be hidden inside the clothing, making it as discreet as possible. The goal is for observers to notice the woman and her clothing, not all the cords and wires necessary for her to be electronically connected.Protect your modesty with an athletic skirt Athletic skirts take working out to a new level when it comes to fashion. They are actually shorts covered by a skirt so women do not need to worry about exposure when bending over in the gym or during a yoga routine. Ladies can look adorable while they get their sweat on, perhaps landing a date by the step machine. This sounds funny, but the prospect of improving their social life sometimes motivates people to join a gym.Eco-friendly fashion Becoming a workout fashion guru does not need to come at a heavy environmental price. Even clothing made from Eco-friendly fabrics like bamboo and cotton comes in different styles and colours. This clothing is both comfortable and durable. These items may cost a bit more than their synthetic alternatives, but the price is worth it for women who are environmentally conscious.Dare to explore the alternatives Before reaching for those basic black yoga pants and a plain t-shirt, consider exploring the alternatives. You will find colours, patterns, and pieces that are designed for comfort, enhance your figure, and make you look like you stepped off the fashion show runway. You can throw away those old sweatpants because modern exercise clothing is attractive enough to be worn even while running errands.